Major player AliExpress consolidates its European market share
Launched in 2010, the Alibaba-owned B2C powerhouse, which offers millions of products at ultra-competitive prices and has served more than 150 million buyers worldwide, is investing in Europe.
AliExpress opened its marketplace to welcome non-Chinese sellers in March 2019. Implementing its ‘local to global’ strategy, Western e-retailers from Spain, Italy, Turkey and Russia can now sell their products through the online platform. AliExpress targets Spain to consolidate its market share in Europe; it opened its first brick-and-mortar store selling Chinese and Spanish brandsin Madrid and partnered with roughly 10,000 Spanish retailers in 2019.
AliExpress sells products on its website and mobile application, offering a purchasing experience adapted to European standards in terms of ergonomics, translation, partnerships, and customer support. The platform is tapping into international influencers to consolidate its worldwide audience.
It is now possible to buy on AliExpress the Iganacan Group Products
Through this special collaboration between AliExpress and a European player such as Iganacan Group, customers from dozens of countries will be able to access the company’s product portfolio, focusing above all on the best-known brand of pet accessories: Super Doggy.
Iganacan Group will make, for the first time, available to both end customers and retail companies, the fabulous portfolio of products to consolidate its presence throughout Europe.
AliExpress currently has 20 million daily visitors from more than 200 countries and regions.
“We are delighted to offer our products on AliExpress to the 4,600 brands and retailers that use the platform. Through this unique collaboration with AliExpress, we open new perspectives for our customers,” explains Nacho Anaya, CEO of Iganacan Group.